Market Development & Transformation
Transforming the market means reshaping the dynamics of both supply and demand. This requires a combination of interventions – technical, financial, marketing and political – executed intentionally over time. Energy Solutions can help build out your roadmap, put it into action, supercharge your incentive programs, and track your market transformation.
Know the Logic
To build the market infrastructure necessary to scale adoption of key products and solutions we look for what’s working and start there. We talk with market actors who are having success selling the desired solution to get some insight. Then we conduct additional research, create logic models and build market plans that clearly illustrate how our strategies will move the needle.
Make a Splash
When market penetration is low, the goal is simple: scale adoption fast. We take technologies from a few installations to several hundred, across diverse use cases and customer types to build momentum.
We rally our trusted partners across the entire supply chain, including contractors, distributors, reps, institutional buyers, ESCOs, and customers.
The increased sales and service capacity of energy efficient products sparks competition in the market which helps create better prices for consumers, resulting in higher demand – creating a virtuous cycle for energy efficiency.
Once a beneficial product is widely adopted in the market, we work with advocacy groups, ratings agencies, and governments to develop mandatory codes and standards that complete the market transformation cycle.
Track Key Metrics
We make sure we define the right key success indicators before we launch, then use advanced data collection methods to monitor, analyze, and translate metrics into effective actions.
How is Market Development Different?
Energy Solutions is focused on creating large-scale environmental impacts by providing cost effective, market-based carbon, energy, and water management solutions.
For more than 20 years, Energy Solutions has created reliable, market-driven strategies to protect the planet. View our qualifications.
Our employee-owners are passionate about developing solutions that are good for people, the planet, and our clients’ bottom line. See our openings here.