Market Development & Transformation
Market transformation takes a combination of technical, financial, marketing and political interventions – that are intentionally planned and executed over time. Energy Solutions can put your roadmap into action, supercharge your incentive programs, build the market infrastructure necessary to scale adoption, and track market transformation.
Know the Logic
We always start by talking to the people who are successfully selling the solution to get important insights into the current market. We conduct research, create logic models and build market plans that clearly demonstrate how our strategies will move the needle.
Make a Splash
When market penetration is low, the goal is simple: scale adoption fast. We take technologies from a few installations to a several hundred, across diverse use cases and customer types.
By increasing the sales and service capacity of the energy efficiency product market, we naturally increase competition which results in better prices to the consumer.
Once the market has adopted the beneficial products, we work with advocacy groups, ratings agencies, and governments to develop mandatory standards.
We leverage our deep relationships across the entire supply chain to rally participation among contractors, distributors, reps, institutional buyers, ESCOs, and customers.
Track Key Metrics
Identify the right measures and use advanced data collection methods to monitor, analyze, and translate metrics into effective actions.