Closing a sale is just the beginning – that’s when the customer relationship truly starts. The Customer Affinity Tool (CAT) provides a valuable opportunity to establish a deeper connection with customers who have participated in a midstream or upstream program and to raise brand awareness for the program sponsor.  

The CAT combines program data with personalized messaging that can be customized by the program sponsor to reinforce the benefits of the program and cross-promote additional energy efficiency programs. Messages can be sent via email, direct mail, or a combination of both. The tool is designed to be an ongoing part of an upstream or midstream program that, once set up, can run regularly with minimal effort.