Julie Birchfield

Associate Director 

Julie has over 15 years of experience working on utility Demand Side Management programs.  She is an expert at leading efforts to improve efficiency and coordinating with teams for the development of innovative solutions and achieve efficient operations. She has led the development of Energy Efficiency Product and her responsibilities include developing value propositions, anticipating client concerns and questions, journey mapping and designing new products.  Today she oversees a team that launches and scales new products into the market.  Outside of work she enjoys camping and coaching her daughters’ sports teams.