Provide a tire incentive program to demonstrate the feasibility, prevalence, and benefits of low rolling resistance tires, preparing California for the development of consumer ratings and standards.
This program encourages tire retailers to leverage financial incentives to increase stocking, promotion, and selling of fuel efficient tires. The customer payback period for fuel efficient tires is less than a year with noticeable fuel savings. A tire incentive program can lead to a statewide fuel efficient tire standard, which can result in $882 million in consumer cost savings and 2.7 metric tons of avoided CO2 emissions in California.
Download Energy Solutions’ Tires Efficiency two-pager here.