Goal
Capitalize on the efficiency opportunities associated with plug load electronics.
Overview
Established in 2008, BCE enlists major retailers and buying groups across the Western U.S., comprising about 20% of the national television market. As a multi-state utility collaborative, BCE includes partnership management and program customization; retailer engagement; model matching and ENERGY STAR® engagement; and online rebate processing and payment.
ENERGY STAR Engagement
U.S. EPA’s ENERGY STAR Program is a powerful tool for driving the adoption of more efficient products into the market. From 2009-2013, we submitted 10 comment letters to EPA for ENERGY STAR’s specification development process which resulted in more stringent specifications.
Data Processing
We work with retailers to customize our online incentive application processing system for our clients’ processes and, wherever possible, automate data transfer.
Key components of our online system include secure, simple, and efficient incentive processing, allowing us to increase retailer participation and comply with utility reporting requirements. The success of BCE’s online incentive processing system has led retailers to encourage other utility consumer electronics incentive programs to adopt similar processes.
Results
Market Transformation
By 2013, television power density decreased by more than 70% and average television prices feel more than 60% from when BCE first launched in 2008. During the same period, the average television size increased 30%.
Because market saturation of highly efficient televisions substantially increased from 2009-2013, per unit savings and claimable savings diminished and BCE ceased in recognition that the TV industry underwent market transformation.
